Your CPA files. Your bookkeeper records. Your lawyer protects. All essential, and none of them is holding the whole board and playing it forward. That seat is almost always empty. We fill it, as private counsel, and when the work demands it, as embedded fractional leadership.
What executive advisory includes
- Private strategic advisory. Board-level thinking for the decisions that change a company's trajectory.
- Fractional CFO, CRO, and interim roles. Senior leadership without the full-time hire, when you need the work done, not just discussed.
- Decision support and board guidance. A sounding board that has sat in the rooms you are walking into.
A fractional CFO owns the model. A strategist owns the board, how tax, capital, partnerships, and systems move together. Most founders confuse the two and hire the wrong one.
Who this is for
Founders past roughly $3 million in revenue who can feel that something senior is missing, but do not need, or cannot yet justify, a full-time executive hire.
Read the thinking
Common questions
Do I need a fractional CFO or a strategist?
If you need the work done, hire a CFO. If no one is responsible for how the pieces fit together, you have an empty strategist seat, and a CFO will not fill it.
When is a founder ready for fractional executive leadership?
Usually past $3 million in revenue, when something senior is clearly missing but a full-time hire is not yet justified.
What does a strategic advisor do that my CPA does not?
Your CPA files what happened. A strategist decides which levers to pull and in what order.